This is our home
Welcome to Ortra—where passion meets professionalism. We’re a team that thrives on seeing the big picture while obsessing over the small details that make an event unforgettable. Over the years, we’ve gathered the knowledge, connections, and experience to handle just about any event—no matter the size, sector, or format. We’re here to make things happen.
But it’s not just about asking questions; it’s about really listening. We get to know you, your vision, and your needs and then translate that into action, all while keeping budgets and timelines in mind.
Our team? They’re the heartbeat of everything we do. We handpick the best fit for each project—experts who are not only brilliant but also bring their own unique spark. Leveraging creativity and cutting-edge tech, they make sure every event is smooth, seamless, and packed with impact.
Whether it’s a medical conference, an innovation exhibition, or a networking function, we’re 100% in. Meticulous planning, full transparency, and a commitment to success are what drive us.
This is our home
Here are the qualities we believe are required to succeed in this industry:
- Confidence – instilling peace of mind in those around us
- Composure – always seeing clearly through the chaos
- Creativity – coming up with solutions, especially when the unexpected happens
- A long memory – having solved it before, it’s easier to do it now
- Passion – still getting excited by each event, even after so many years in the business
- Excellent team dynamics – learning from and leaning on one another
- Good strong shoes – for walking the extra mile
ORTRA – We’re here for the long run
The Ortra Family
Lior Gelfand
CEO
Contact
- Email Email lior@ortra.com
- Phone Phone 03-6384440
- Mobile Mobile 054-6701010
Yaron Gelfand
Senior VP, CFO, CIO
Contact
- Email Email yaron@ortra.com
- Phone Phone 03-6384463
- Mobile Mobile 054-6701000
Tal Klinger
VP Conferences & Operations
Contact
- Email Email tal@ortra.com
- Phone Phone 03-6384460
- Mobile Mobile 054-8006252
Galit Shimshoni
VP Sales & Client Relations
Contact
- Email Email galit@ortra.com
- Phone Phone 03-6384461
- Mobile Mobile 054-6701024
Anat Regev
VP Marketing
Contact
- Email Email anat@ortra.com
- Phone Phone 03-6384453
- Mobile Mobile 054-2256216
Ruth Tzruya
Accounts Manager - Medical Meetings
Contact
- Email Email ruth_z@ortra.com
- Phone Phone 03-6384486
- Mobile Mobile 052-2902468
Heli Belo
Travel and Tours Operator
Contact
- Email Email heli@ortra.com
- Phone Phone 03-6384448/9
- Mobile Mobile 054-6701005
Yehuda Korin
VIP Incoming Tourism Services
Contact
- Email Email jenny@ortra.com
- Mobile Mobile 052-2643764
Yana Beliatsky
Incoming Tourism Manager
Contact
- Email Email yanab@ortra.com
- Phone Phone 03-6384487
- Mobile Mobile 054-4469779
Simone Shirel Azran-Ohayon
Manager of Operations Incoming Tourism Department
Contact
- Email Email simone@ortra.com
- Phone Phone 03-6384476/491
- Mobile Mobile 054-6701022
Ilana Aviv
Contract Manager
Contact
- Email Email ilana@ortra.com
- Phone Phone 03-6384474
Moshe Itzhaki
Accountant
Contact
- Email Email moshe@ortra.com
- Phone Phone 03-6384464
Sagit Ishay
Senior Project Manager
Contact
- Email Email sagit@ortra.com
- Phone Phone 03-6384451
- Mobile Mobile 054-6701014
Orly Ishay
Senior Industry Liaison & Projects Manager
Contact
- Email Email orly@ortra.com
- Phone Phone 03-6384467
- Mobile Mobile 054-2020437
Limor Urfaly, ADV
Senior Technical Operations & Project Manager
Contact
- Email Email limor@ortra.com
- Phone Phone 03-6384493
- Mobile Mobile 054-7001770
Sarit Sharfi
Project Manager
Contact
- Email Email sarit@ortra.com
- Phone Phone 03-6384468
- Mobile Mobile 050-8314299
Elda Hehle
Project Manager
Contact
- Email Email Elda@ortra.com
- Phone Phone 03-6384494
- Mobile Mobile 054-4310185
Adi Novak
Conferences Coordinator
Contact
- Email Email adi@ortra.com
- Phone Phone 03-6384482
Ronen Karpen
Industry Liaison & Marketing Coordinator
Contact
- Email Email ronen@ortra.com
- Phone Phone 03-6384478
- Mobile Mobile 054-7475883
Ravit Nachman
Registration Manager
Contact
- Email Email ravit@ortra.com
- Phone Phone 03-6384452
Yael Salmon
Sales Manager
Contact
- Email Email yaels@ortra.com
- Phone Phone 03-6384479
- Mobile Mobile 054-4969994
Rosseta Tourgeman
Marcom Coordinator
Contact
- Email Email rosseta@ortra.com
- Phone Phone 03-6384492
Joanna Marciano
Incoming Tour Operator
Contact
- Email Email joanna@ortra.com
- Phone Phone 03-6384477
- Mobile Mobile 052-7984645
Anna Dogadina
Incoming Tour Operator
Contact
- Email Email annad@ortra.com
- Phone Phone 03-6384465
Jenny Araf
VIP Incoming Tourism Services
Contact
- Email Email Jenny@ortra.com
- Phone Phone 03-6384492
- Mobile Mobile 052-2781230
Anna Gabay-Cheinin
Travel Agent
Contact
- Email Email anna@ortra.com
- Phone Phone 03-6384488
- Mobile Mobile 052-6913125
Stella Spivak
Onsite Staff Manager
Contact
- Email Email stellaspivak@gmail.com
- Mobile Mobile 054-8006805
Pat Zuckerman
Sales Representative - Travel Agency
Contact
- Email Email pat.zuck@gmail.com
- Phone Phone 03-6384490
- Mobile Mobile 054-4274776
Yehudit Gabay-Shachak
Database Coordinator
Contact
- Email Email yehudit@ortra.com
- Phone Phone 03-6384481
Join the family
Partners & Affiliations
IAPCO
IAPCO is a membership-driven organisation.
The IAPCO mission is to raise the standards of service amongst its members and other sectors of the meetings industry by means of continuing education and interaction with other professionals.
IAPCO strives to achieve global accreditation and acknowledgment of truly Professional Congress Organisers. ORTRA is one of only 100 Professional Conference Organizers in the world that carries the IAPCO ACCREDITED standard.
INCON
INCON is a dynamic partnership of the world’s leading conference, event and destination management companies.
INCON provides industry advice and support, organizes global events and contributes to setting new industry standards.
ICCA
ICCA - the International Congress and Convention Association: the global expert in international association meetings.
ICCA represents the main specialists in organizing, transporting, and accommodating international meetings and events, and comprises almost 1,000 member companies and organizations in over 90 countries worldwide. ICCA specializes in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.
The Israel Association of Travel Agencies & Consultants
The Israel Association of Travel Agencies & Consultants is a public NGO which was established as an ottoman NGO back in 1909. The NGO's main purpose is to deepen and enhance travel and tourism culture in Israel, widen the knowledge and use of advanced sciences among its members, manage the welfare of the professionals in the travel and tourism industry in Israel, and guarantee public rights in all matters related to tourism services. Its legal breakthrough battles for Israeli travel agents have gained recognition among counterpart organizations across the world.
Israel Incoming Tour Operators Association
The Israel Incoming Tour Operators Association is a representative body in the field of incoming tourism in Israel.
The Incoming Tour Operators Association operates on many levels: representing its members to governmental and public authorities, removing operational obstacles, advancing an open skies agreement with the European Union, increasing aviation capacity, increasing hotel capacity in Israel, ranking hotels, organizing professional seminars and conferences.
UFTAA
UFTAA (United Federation of Travel Agents) is the longest established negotiating partner with the leading travel and tourism organisations in the world.
Through its history UFTAA has been a faithful, active and neutral advocate for all associations and independent travel agencies, irrespective of size and location.
UNWTO
The World Tourism Organization is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.
We look forward to being a part of your next project
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